Doyle are a recognised world leader in sail design and technology for the race and super yacht markets producing tailor made sails.
Working with the Palma Mallorca sail loft we created a new approach to the branding that works across print, advertising, marketing material and exhibition stand designs for the Monaco Yacht Show and Amsterdam METS Trade super yacht shows.
The intricate construction of the sails have dynamic stitching woven throughout them, which reinforce their strength but also creates beautiful patterns stretching their length. We used this to form the basis of our concept emulating the lines and cross overs of the materials throughout the design and using strong diagonals to emphasise the speed and agility of the yachts, bringing the excitement of super yacht racing to the design look and feel. The core brand colour yellow, was used as a strong highlight and set against the cool grey shades as a contrast for the added drama of the stunning photography.
